Can I turn my expertise into digital products?
Does your business already sell elearning products or online courses?
Yes and successfully so.
We’ve tried it, but it’s not really worked for us.
No, it’s not something we’ve done before.
Who do you sell your products and services to?
Other businesses (B2B)
Directly to individuals (B2C)
A mix of businesses and individuals (B2B and B2C)
What best describes your business?
Just getting started
Where are your customers based?
What’s the main reason you are interested in online learning?
To offer our existing customers more options
To reach new customers and markets
To generate revenue that is not directly tied to my time
What are your ambitions for online learning?
To revolutionise our business
To generate a steady revenue stream
Not sure at this stage. Just want to give it a try!
Do you know what subject or skill will be the focus of your first online learning product?
We know what this will be.
We have some ideas.
We’re not sure at this stage.
Can you describe your typical customer and what their challenges are?
We have a strong and detailed understanding of this.
We have a rough idea.
Our customer could be anyone!
Do you know what kind of learning experience you want your customers to have?
We have some strong views on this.
We have an idea, but may need some help to figure this out.
We’re not sure what the options are on this.
Do you use software to manage your daily business activities? (e.g. a CRM)
Every day, for most things!
We use some tools, but some things are done manually too.
We don’t really use software or technology to run our business.
How often do you run online marketing campaigns and promotions?
We have a marketing plan that we stick to and automate where possible.
We do this when we can, but it’s infrequent.
How active is your business on social media?
We’re across all the key platforms and this delivers good results for us.
We post the occasional LinkedIn update and tweet when we can.
I’m sure we have an account somewhere...
Do you know how your online learning product will stand out from your competitors?
We have some strong ideas on this and we’ve tested our proposition too.
We think so, but we haven’t tested it yet in front of potential customers.
We don’t know what our competitors offer.
When was the last time you took any online training?
Recently - I take online courses quite often.
I’ve started one or two, but never seem to finish.
I’ve never tried it.
Do you know what the best platform or technology is to deliver your online training?
We know the options and have a specific choice in mind.
We’ve done some research, but may need some help on this.
We’re not sure what the options are.
Do you have materials you can use to form the basis of your online learning product?
Yes, we have plenty we can use.
I’m sure we could dig some stuff out.
No, we’d have to create it from scratch.
Do you know what budget you will need to bring your online learning product to life?
Yes - we have a detailed understanding of costs and the resources needed.
We’ve done some high level planning but this may need some tightening.
We have no idea how much these things cost.
How ready is your team and business to market, sell and deliver a new online learning product?
We’ve got this covered.
We’re not overly concerned, but a little more understanding would help.
We’re unsure what impact this would likely have on our team and resources.
When your IT system or web site has an issue, where do you go for help?
We get help from our in-house experts.
We get help from external partners.
We usually ask Google and try and fix it ourselves.
Do you know how you will price your new product?
Yes, we’re confident on this and have tested with potential customers.
We have a rough idea.
We're not sure at all.